- A new Quick Start Campaign each month to generate immediate new business.
- Foundation training to solidify your business skills for Consistent, Predictable, Repeatable growth.
- Key Performance Indicators (KPIs) to measure your performance.
- Optimized for Small and Medium businesses (SMB).
- Works with any kind of business: Service, Manufacturing, or Distribution Business
Small & Medium Size Businesses Catalyst Growth is specifically designed for businesses ranging from 1 to 100 employees. From an income size, $50,000 to $10 Million. We do not work with franchise businesses at this time.
Content is adaptable relevant to your size. The approach will be slightly different based on where you are in your own growth journey. If you haven't yet started your business, you can still enroll, complete the Blueprint for Growth and get going.
If you've been in business for a number of years and find yourself increasingly frustrated with how competitive and price driven your markets have become, Catalyst Growth is for you. The principles work with any business, in any vertical market. We have worked with sales, service, manufacturing, distribution, and call centers.
If you've been challenged with peaks and valleys of business volume, this is right for you. One of the reasons small businesses stall their growth is they don't understand the cash cycle and how growth affects it. You can be so busy you'll put yourself out of business if you run out of cash. You'll learn how to smooth out the peaks and valleys, reduce overtime during the busy times, and preserve your capital during the slow times.
If you feel like you don't have a handle on successful marketing, this is for you. You'll learn how to precisely target, connect, convert, and retain new, profitable clients. Not just from special promotions, but from a steady, consistent flow of new and repeat business very month.
If you hate to sell and have a negative stereotype image of sales, this is for you. You'll learn new cutting edge sales practices that you won't find anywhere else. We can make that claim because we invented the process. It's based on the neuroscience of how the brain make decisions and it's incredibly powerful. It never feels pressured, manipulative, persuasive, or "salesy."
If you're experiencing overwhelm because there's too much to do and not enough help to get it all done, this is right for you. You'll learn how to effectively deal with the 24 hours you have available to you. This is one of the fundamental keys to your success. You'll learn now to avoid entanglements that suck your time and exhaust your spirit.
The principles are proven, universal, and designed to give fast, immediate growth. The methods you will learn can add thousands to tens of thousands of dollars of new business each month.
It is highly recommended to complete the Blueprint for Growth because too much growth, too fast can be dangerous to your business. The rate of growth will surprise you because the methods you'll learn aren't common or widely known. This is why it works so well.
DISCLAIMER - Your results will vary based on how much effort you apply and how you apply it. You may not achieve any growth at all if you do not complete the assignments as delivered. We cannot make, nor do we make any claims to your success. The methods have a proven track record for those who apply them as we teach. If you change the approach, do not do the work, or only partially complete the assignments, your results will be different.
Start With a Custom Plan A building without a plan is going to topple. Included with Catalyst Growth is our Blueprint for Growth. A template you personalize to create your own custom plan, unique to you. You can be as general or detailed as you like. It will become an evolving guide as your business grows. As an extra incentive you will receive a 30 minute personal consultation with Mark Coudray to answer questions and help you get going on one of the most important road maps you will ever create for your future. He'll help you get clear on your purpose and direction. With that clarity, you'll be able to make decision in a positive, certain way.
Every business needs to grow, and they need to grow faster than they are today. The Internet and technology growth have made every business in every industry hyper-competitive. What worked in the Industrial Economy is almost the opposite of what is working in the Digital Economy. We are in a tremendous transition right now where rules and strategies are being redefined. Our view of success in business now goes well beyond just being profitable.
Life balance is taking a higher and higher role. Profit is a means to an end. What does that mean for you? Security? Freedom? Financial stability? You can have all the money in the world, but if you don't have the time to enjoy what money can buy, what's the point?
Catalyst Growth brings a Wholistic Perspective to business. It is a balance of six key factors. You make the choice where your focus is, because it changes as you achieve stability in each area. Those six factors are Strength, Economics, Connections, Reliability, Enjoyment, and Time. This is the SECRET formula for a balanced business and life.
If you've been in business for any period of time, you know how hard it is to achieve balance in each of these areas, if you've been able to do it all. You'll also recognize that balance is constantly changing. Catalyst Growth will teach you how to achieve stability in each area.
Every month you'll receive a new Module with a complete set of lessons, a Quick Start Campaign to get new business, weekly open Q&A calls, motivation, and accountability to keep you on track. Each month follows the same proven framework for success. You can continue or take a break as you wish, you'll never miss out and you'll be able to pick-up where you left off. The true power of the program is in the continuity and momentum you'll be building.
All the live Q&A Calls are recorded and archived if you miss the session. They are generally posted the same day the call takes place.
Each month we explore the theme from multiple perspectives. For those who don't want to know the details, there is the Quick Start Campaign. If you want to go deep, all the background information, strategies, and tactics are there for you as well. For each topic the following areas will be developed. You have as much time as you like to learn and implement. Your content and access never expires.
Generating New Business
The prime focus of Catalyst is business growth. Each month we’ll explore one component designed to give you fresh, new business as soon as you apply the steps. You can jump to this right away, without doing any of the other parts. It’s designed to be a quick start with fast results.
Most small business owners have never really had any formal business training. Business School is a fundamental core lesson upon which to build your business. You’ll learn about the things that make a real business successful. This isn’t boring charts and graphics, it’s all practical and designed to strengthen your growth.
Productivity & Time Management
During the pilot for Catalyst Growth it became very clear businesses were spending too much time putting out fires. Each month you’ll learn ways to save time, and more importantly, leverage and multiply the time you have. Time is the most precious, nonrenewable asset you have.
Unlocking Your Potential
This is all about motivation and inspiration. Our previous students often remarked the most powerful nonbusiness benefit from the program was the motivation and inspiration they received from the group. This part of the program features case studies, inspirational stories, and motivational missives to keep you focused, positive, and on track.
Measuring Your Progress
It’s one thing to theorize. It’s quite another to measure your performance. Catalyst is about results. Metrics keep you accountable to yourself. The numbers don’t lie. Don’t worry, there’s very minimal math, but you will be able to measure your progress with each and every lesson.
Quick Start Campaign
Tied to the New Business section is the Quick Start Campaign. Every month you’ll receive a new prepackaged campaign for you to personalize. Get started the day you open the module. You don’t need to wait for a bunch of background info. Of course, that helps a lot and will save you time in the long haul. The option is yours.
Weekly Q&A Calls
Each week there is an open Q&A call. You submit your questions and Mark Coudray answers them. You will receive an email each week with the date and time of each call. They vary to give people in different time zones a break. The calls are generally 1 – 1 1/2 hours long. If you can’t be on the call, they’re all recorded and posted. This is one of the most popular features of the program.
Some people can just hunker down and get it done. Most people can’t. Too much distraction, too many interruptions. Not only that, but the day-to-day can really pull you down mentally. Accountability is about supporting you as you and your business grow. This isn’t easy, or you would have already done it. It helps to know we’ve got your back. You’ll receive weekly pacing emails to help keep you on track
Private Facebook Group
New to Catalyst Growth is the PRIVATE Facebook Group. This is a private, confidential community. You can post your questions, wins, and learning experiences. ALERT: Not everything is going to be perfect right out of the gate. Everyone is different and so are their experiences. This is a gathering designed to share and support each other. The friends you make it the group will be a valuable resource and asset on your journey.
Tom VanBost - Hailey Printing
The program has worked very well for me. I get new customers everyday. In fact, today I have four new clients. So far this year (April 2017) I have surpassed last years sales by over 48%. The best part is the sales are a higher value and a much higher profit margin. My supplier actually called to thank me and ask what I have changed in my business to reflect such a large increase in purchasing.
Megan Haines - Middletown Ink
Catalyst by Mark Coudray is extremely rewarding. The modules are packed with content that applies to any business level. The lessons he provides are priceless. The assignments are easy to follow and implement. Mark provides marketing procedures that are tried and true.
Pierre Jamniky - Blue Moon Promotional
We took Mark’s Catalyst Program two years ago and we got twice the return he told us we would get. The only advice I can give is, if you think about it, just do it. It will be the best money you will ever spend.
Bryan Petersen - BP Designs Screenprinting
Everyday there's something new happening. Catalyst ignited a fire around here. Putting the principles into play, I see the proof coming in and the orders are coming in. The ammo is there. It's given me a whole new perspective on my business. As a smaller shop it's made a big difference.
Delivered in our Training Portal
Each Module is delivered inside our Kajabi platform. We've used Kajabi with our sister program Catalyst Accelerator. This easy to use platform contains all your content and downloads. Once you subscribe to a module, your access never expires. You can comeback and revisit as often as you like. The Member Area is private and password protected. There is no limit on how many people from your company can access.
View Content On Any Device
All content is mobile responsive meaning you can watch on any mobile device, iPhone, Android, iPad, tablet, or desktop. Content is automatically resized for how you watch. You can access anywhere, anytime as long as you have an Internet connection.
Catalyst Growth works with any browser: Chrome, Safari, Firefox. Opera, or Internet Explorer. The content never expires and you have lifetime access. This includes any updates we make to published Modules.