Introducing Catalyst Growth -  A Powerful, Proven, Continuity Program To Grow Your Business

A Progressive Plan That Can Add Thousands to Your Monthly Sales

  • A new Quick Start Campaign each month to generate immediate new business.
  • Foundation training to solidify your business skills for Consistent, Predictable, Repeatable growth.
  • Key Performance Indicators (KPIs) to measure your performance.
  • Optimized for Small and Medium businesses (SMB).
  • Works with any kind of business: Service, Manufacturing, or Distribution Business

From Mark Coudray

Is Catalyst Growth Right For Your Business?

Small & Medium Size Businesses  Catalyst Growth is specifically designed for businesses ranging from 1 to 100 employees. From an income size, $50,000 to $10 Million.  We do not work with franchise businesses at this time.

Content is adaptable relevant to your size. The approach will be slightly different based on where you are  in your own growth journey. If you haven't yet started your business, you can still enroll, complete the Blueprint for Growth and get going.

If you've been in business for a number of years and find yourself increasingly frustrated with how competitive and price driven your markets have become, Catalyst Growth is for you. The principles work with any business, in any vertical market. We have worked with sales, service, manufacturing, distribution, and call centers.

If you've been challenged with peaks and valleys of business volume, this is right for you. One of the reasons small businesses stall their growth is they don't understand the cash cycle and how growth affects it. You can be so busy you'll put yourself out of business if you run out of cash. You'll learn how to smooth out the peaks and valleys, reduce overtime during the busy times, and preserve your capital during the slow times.

If you feel like you don't have a handle on successful marketing, this is for you. You'll learn how to precisely target, connect, convert, and retain new, profitable clients. Not just from special promotions, but from a steady, consistent flow of new and repeat business very month.

If you hate to sell and have a negative stereotype image of sales, this is for you. You'll learn new cutting edge sales practices that you won't find anywhere else. We can make that claim because we invented the process. It's based on the neuroscience of how the brain make decisions and it's incredibly powerful. It never feels pressured, manipulative, persuasive, or "salesy."

If you're experiencing overwhelm because there's too much to do and not enough help to get it all done, this is right for you. You'll learn how to effectively deal with the 24 hours you have available to you. This is one of the fundamental keys to your success. You'll learn now to avoid entanglements that suck your time and exhaust your spirit.

The principles are proven, universal, and designed to give fast, immediate growth. The methods you will learn can add thousands to tens of thousands of dollars of new business each month.

It is highly recommended to complete the Blueprint for Growth because too much growth, too fast can be dangerous to your business. The rate of growth will surprise you because the methods you'll learn aren't common or widely known. This is why it works so well.

DISCLAIMER - Your results will vary based on how much effort you apply and how you apply it. You may not achieve any growth at all if you do not complete the assignments as delivered. We cannot make, nor do we make any claims to your success. The methods have a proven track record for those who apply them as we teach. If you change the approach, do not do the work, or only partially complete the assignments, your results will be different.

You Need a Plan - Create Your Blueprint for Growth

Start With a Custom Plan A building without a plan is going to topple. Included with Catalyst Growth is our Blueprint for Growth. A template you personalize to create your own custom plan, unique to you. You can be as general or detailed as you like. It will become an evolving guide as your business grows. As an extra incentive you will receive a 30 minute personal consultation with Mark Coudray to answer questions and help you get going on one of the most important road maps you will ever create for your future. He'll help you get clear on your purpose and direction. With that clarity, you'll be able to make decision in a positive, certain way.

Progress Delivered Monthly, With No Contracts or Obligations. Progress at Your Own Rate.

Every business needs to grow, and they need to grow faster than they are today. The Internet and technology growth have made every business in every industry hyper-competitive. What worked in the Industrial Economy is almost the opposite of what is working in the Digital Economy. We are in a tremendous transition right now where rules and strategies are being redefined. Our view of success in business now goes well beyond just being profitable.

Life balance is taking a higher and higher role. Profit is a means to an end. What does that mean for you? Security? Freedom? Financial stability? You can have all the money in the world, but if you don't have the time to enjoy what money can buy, what's the point?

Catalyst Growth brings a Wholistic Perspective to business. It is a balance of six key factors. You make the choice where your focus is, because it changes as you achieve stability in each area. Those six factors are Strength, Economics, Connections, Reliability, Enjoyment, and Time.  This is the SECRET formula for a balanced business and life.

If you've been in business for any period of time, you know how hard it is to achieve balance in each of these areas, if you've  been able to do it all. You'll also recognize that balance is constantly changing. Catalyst Growth will teach you how to achieve stability in each area.

Every month you'll receive a new Module with a complete set of lessons, a Quick Start Campaign to get new business, weekly open Q&A calls, motivation, and accountability  to keep you on track. Each month follows the same proven framework for success. You can continue or take a break as you wish, you'll never miss out and you'll be able to pick-up where you left off. The true power of the program is in the continuity and momentum you'll be building.

All the live Q&A Calls are recorded and archived if you miss the session. They are generally posted the same day the call takes place.

A Powerful Business Growth System Delivered

Delivered One Subject Per Month

Here's an overview of the first twelve months.

  • 1

    New Growth From Existing Clients

    This is where we start. It's called "picking the low hanging fruit." In this module you'll learn how to immediately generate new business from the clients you already have. You'll also learn how to measure and assess the potential of your current account base. You'll be surprised at what the potential is with what you already have. This is the stepping off point for growing your business.

  • 2

    Finding & Developing the Perfect New Client

    Every business thinks they need new clients, and they do. But the key is finding and developing the right kind of clients. Very few businesses get this right and it's one of the reasons they suffer so much frustration and annoyance when they have to deal with the wrong kind of customers. You'll learn how to migrate away from the mismatched customers and how to attract the right kind. You'll learn how to use powerful digital behavior databases and social medial to precisely target your ideal client.

  • 3

    Pricing for Profit & Client Loyalty

    Competitive pricing is one of the most common and hottest topics of discussion among small business owners. There are all kinds of strategies and approaches. Most involve discounting or comparison to competitors. In this Module you'll learn how to charge higher prices than the competitors and have your clients thank you for it. Hard to believe, but it's true.

  • 4

    Sales for Everyone Who Hates to Sell

    Most small business owners hate to sell. They do it because it's a necessity. Sadly there are so many negative stereotypes of sales people it's no wonder they're so unpopular. The good news is the Internet has forever changed the way we sell. In this Module you'll learn a cutting edge approach that customers love, never feels pressured or persuasive, and never leaves the client in a state of "buyer's remorse."

  • 5

    Finding and Developing Profitable New Niches

    Specialization is the key to higher profits. It has always been this way. In this Module you'll learn how to research, discover, and develop highly profitable niches for any business. You'll learn a tried and proven method that can be applied at will, as many times as you wish. This one lesson can change the way you do business, eliminate your competition, and give you peace of mind.

  • 6

    Positioning Your Business for Maximum Profit

    There are so many ways to increase the profitability of a business or a product line. This month we'll focus on several different approaches that will position you company and the solution, no matter how competitive the market is. You'll also learn that maximum profit does not mean maximum price. The two are often confused with very negative results.

  • 7

    Maximizing Retention & Lifetime Client Value

    Your client base is a lot like fine wine. The older it gets, the more valuable it becomes, if you treat them right. Treated poorly, and you it spoils. We'll do the math behind client retention and give you a number of strategies to guarantee you receive the highest lifetime value for each and every client.

  • 8

    Creating Your Ideal Business

    Up to this point, the focus on pretty much been on becoming more profitable and bringing in new clients. This month we start to refine the process and fill in the blank spots. This Module builds on your Business Growth Blueprint and charts the course for the future. There are so many things to consider about creating the perfect business, you'll learn a bunch of them this month.

  • 9

    Flattening the Peaks and Valleys

    Every business has fluctuations. Some are seasonal. Some are economically related, and some are sales related. This Module will focus on leveling out the peaks and valleys. We'll look at the impact and requirements of cash flow planning, staffing for growth, and what you need to do from a sales and marketing perspective.

  • 10

    Finding & Keeping Great Employees

    This has become one of the most challenging parts of any business. Like it or not, over one third of the workforce are Millennials and they view work in a fundamentally different way. Whether you are a Millennial business owner, or you are hiring Millennials, this Module will give you a strategy for finding and retaining the very best employees. The good ones are out there, you just have to know how to attract them.

  • 11

    Word-of-Mouth & Referral Marketing

    Word-of-Mouth and Referral Marketing are more powerful than ever in this Social Media driven world. We could spend an entire year on this one subject. The point of this Module is to maximize your results with the least amount of time. You'll also learn how to test and measure your efforts. Done right WOM and Referral Marketing are two of the cheapest and most effective ways to grow your business. Without a system, they are both unreliable and unpredictable. You'll learn how to fix that.

  • 12

    Duplication For Growth

    Almost all businesses start off small and begin to grow. Most stall far below their potential because all the systems and knowledge are locked up in the owner's head. Sadly it stays there because the owner thinks she's protecting trade secrets, etc. If you want to grow, you have to let go. You'll learn how to let go without giving away the keys to everything you've learned.

Monthly Growth Training Structure

Each month we explore the theme from multiple perspectives. For those who don't want to know the details, there is the Quick Start Campaign. If you want to go deep, all the background information, strategies, and tactics are there for you as well. For each topic the following areas will be developed. You have as much time as you like to learn and implement. Your content and access never expires.

  • Generating New Business

    The prime focus of Catalyst is business growth. Each month we’ll explore one component designed to give you fresh, new business as soon as you apply the steps. You can jump to this right away, without doing any of the other parts. It’s designed to be a quick start with fast results.

  • Business School

    Most small business owners have never really had any formal business training. Business School is a fundamental core lesson upon which to build your business. You’ll learn about the things that make a real business successful. This isn’t boring charts and graphics, it’s all practical and designed to strengthen your growth.

  • Productivity & Time Management

    During the pilot for Catalyst Growth it became very clear businesses were spending too much time putting out fires. Each month you’ll learn ways to save time, and more importantly, leverage and multiply the time you have. Time is the most precious, nonrenewable asset you have.

  • Unlocking Your Potential

    This is all about motivation and inspiration. Our previous students often remarked the most powerful nonbusiness benefit from the program was the motivation and inspiration they received from the group. This part of the program features case studies, inspirational stories, and motivational missives to keep you focused, positive, and on track.

  • Measuring Your Progress

    It’s one thing to theorize. It’s quite another to measure your performance. Catalyst is about results. Metrics keep you accountable to yourself. The numbers don’t lie. Don’t worry, there’s very minimal math, but you will be able to measure your progress with each and every lesson.

  • Quick Start Campaign

    Tied to the New Business section is the Quick Start Campaign. Every month you’ll receive a new prepackaged campaign for you to personalize. Get started the day you open the module. You don’t need to wait for a bunch of background info. Of course, that helps a lot and will save you time in the long haul. The option is yours.

  • Weekly Q&A Calls

    Each week  there is an open Q&A call. You submit your questions and Mark Coudray answers them. You will receive an email each week with the date and time of each call. They vary to give people in different time zones a break. The calls are generally 1 – 1 1/2 hours long. If you can’t be on the call, they’re all recorded and posted. This is one of the most popular features of the program.

  • Accountability

    Some people can just hunker down and get it done. Most people can’t. Too much distraction, too many interruptions. Not only that, but the day-to-day can really pull you down mentally. Accountability is about supporting you as you and your business grow. This isn’t easy, or you would have already done it. It helps to know we’ve got your back. You’ll receive weekly pacing emails to help keep you on track

  • Private Facebook Group

    New to Catalyst Growth is the PRIVATE Facebook Group. This is a private, confidential community. You can post your questions, wins, and learning experiences. ALERT: Not everything is going to be perfect right out of the gate. Everyone is different and so are their experiences. This is a gathering designed to share and support each other. The friends you make it the group will be a valuable resource and asset on your journey.

Testimonial Results

Tom VanBost - Hailey Printing

The program has worked very well for me. I get new customers everyday.  In fact, today I have four new clients.   So far this year (April 2017) I have surpassed last years sales by over 48%. The best part is the sales are a higher value and a much higher profit margin. My supplier actually called to thank me and ask what I have changed in my business to reflect such a large increase in purchasing.

Megan Haines - Middletown Ink

Catalyst by Mark Coudray is extremely rewarding. The modules are packed with content that applies to any business level. The lessons he provides are priceless. The assignments are easy to follow and implement. Mark provides marketing procedures that are tried and true.

Pierre Jamniky - Blue Moon Promotional

We took Mark’s Catalyst Program two years ago and we got twice the return he told us we would get. The only advice I can give is, if you think about it, just do it. It will be the best money you will ever spend.

 

Bryan Petersen - BP Designs Screenprinting

Everyday there's something new happening. Catalyst ignited a fire around here. Putting the principles into play, I see the proof coming in and the orders are coming in. The ammo is there. It's given me a whole new perspective on my business. As a smaller shop it's made a big difference.

Delivered in our Training Portal

Each Module is delivered inside our Kajabi platform. We've used Kajabi with our sister program Catalyst Accelerator. This easy to use platform contains all your content and downloads. Once you subscribe to a module, your access never expires. You can comeback and revisit as often as you like. The Member Area is  private and  password protected. There is no limit on how many people from your company can access.

View Content On Any Device

All content is mobile responsive meaning you can watch on any mobile device, iPhone, Android, iPad, tablet, or desktop. Content is automatically resized for how you watch. You can access anywhere, anytime as long as you have an Internet connection.

Catalyst Growth works with any browser: Chrome, Safari, Firefox. Opera, or Internet Explorer. The content never expires and you have lifetime access. This includes any updates we make to published Modules.

  • The Business Growth Blueprint

    Jump start your progress with the right plan. You will have access to the Business Blueprint Template as well as supporting video background lessons to help you great the perfect, measurable plan to grow your business. You will receive a half hour (30 minute)  personal guidance consultation from Mark Coudray to maximize your results.

  • Facebook Group & Monthly Calls

    Support and accountability are crucial to you success. There are two Live Calls every month. Bring your questions and experience to the call. Listen in as other members share their growth and how they over came obstacles along the way. The FB Group is where you can interact continuously with other members.

  • Multiple Video Lessons

    Lessons on Growth, Business Fundamentals, Productivity & Time Management, Motivation & Inspiration, and Special Content are shared every month. Content is mobile responsive for any platform as long as you have Internet access. Content access never expires.

  • Growth Based on Solid Business Practices

    Each month comes with an in depth Business School lesson. You’ll get real world application for managing cash flow, growth finance, marketing strategies, hiring and administrative, production and delivery scaling, and much more. Even if you went to business school, you’ll gain a new, practical, applied perspective.

 

 

Everyone who enrolls receives  a 1/2 hr personal consult with Mark Coudray

 

Enroll Now with Catalyst Growth

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